Company profiles · Reshoring, Industrials & Semis

Whirlpool (WHR): US–Canada Tariff Exposure, Government Contracts, and Risk

LOSERAVOID TIER
Price · Aug 28, 2026 close$40.50
Market cap$2.65B
52-wk range35.45–96.57

Why it’s on the map

The 'tariffs help US-made appliances' poster child now faces 50% steel inputs PLUS Canada's 25% counter-tariff on US-made appliances (Sept 8) — losing on both sides. Ongoing EPS -$0.21 in Q2; 1.8% ongoing EBIT margin; -50% YoY.

Government money & contracts

None.

Customers & commercial

Retail.

Catalysts

Q3.

Risk

Both sides of the border.

Tariff durability

Structural loser.