Company profiles · Losers & Avoid

Harley-Davidson (HOG): US–Canada Tariff Exposure, Government Contracts, and Risk

LOSERAVOID TIER
Price · Aug 28, 2026 close$28.10
Market cap$2.9B
52-wk rangen/a

Why it’s on the map

Classic retaliation target (2018 precedent); Canada a top export market; cap -16% YoY.

Government money & contracts

None.

Customers & commercial

Riders.

Catalysts

Second-tranche retaliation.

Risk

Retaliation.

Tariff durability

Loser.